Shaping Policy for HealthTM: Influencing the Policy Change Process
During this 2-day interactive workshop, participants begin developing advocacy skills. The workshop will draw from both theory and practitioner expertise to provide concepts, tools, and skill practice. Participants will learn how to frame and reframe messages, both on paper and in the context of a live conversation or interview. Participants will be introduced to advocacy strategies and tactics. The workshop will close with an activity using two formats (quick and comprehensive) for building an advocacy plan that combines advocacy and communications strategies.
The workshop will rely on multiple learning styles including experiential activities (e.g., role play, small group exercises, individual reflection), as well as PowerPoint slides and written materials. Emphasis will be on exploring the concepts and practicing techniques. Facilitators will guide the small group activities and ensure that participants learn from the collective skills and experience present at the training.
Relevance and Usefulness
Participants will gain a better understanding of how advocacy can influence policies and environments. After learning new concepts and practicing techniques, participants will have increased their advocacy skills - an important step in the public health Essential Service of developing health-supportive policy. The workshop introduces learners to six of the 21 specialized competencies promoted by the Directors of Health Promotion and Education(DHPE), and provides information relevant to the CHES competency on advocacy.
By the end of this course, participants will be able to:
1) Identify components of a powerful message
2) Identify techniques to stay on message during interviews
3) Identify key advocacy and communications strategies
4) Outline an advocacy and communications plan